Case Studies

Airbnb Case Study: How a Platform Disrupted the Hospitality Industry

The Founding Problem and the Contrarian Insight Airbnb was founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk when the founders were struggling...

Coca-Cola Case Study: How a 130-Year-Old Brand Stays Relevant

The Coca-Cola Competitive Moat Coca-Cola's competitive position is one of the most durable in the history of consumer goods — a brand that has maintained...